Hydra Ventures

About Hydra Ventures - Overview

Hydra Ventures - Overview

Launched in 2011, Hydra Ventures is the corporate venture arm of adidas AG, and is dedicated to exploiting new market opportunities by creating and developing new consumer brands and trends in the apparel, footwear and sports-related areas.

Hydra Ventures takes a long-term perspective in building sustainable consumer brands. We are able to back management teams and entrepreneurs through all stages of their companies development and assist them to foster their companies growth.

We take great care in identifying talented teams, rather than investing simply in concepts and ideas, and understand that financial performance, while crucial, is only one amongst several key metrics that ultimately measures a brand's long-term sustainability and success.